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"I was going to call this article “All 'Social Media Experts' Need To Go Die In A Fire,” but I figured I should be nicer than that. But my title stands. If you call yourself a social media expert, don’t even bother sending me your resume. No business in the world should want one on their team. They shouldn’t want a guru, rockstar or savant, either. If you have a social media expert on your payroll, you’re wasting your money."...Why I Will Never, Ever Hire A "Social Media Expert"
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